Navigating the Dial Report

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The Landing Page

Upon logging in, users will be taken to the Landing Page.

What will the user see on this page?

  • Any campaign that is past it’s designated date for allowing access to campaign performance data
    • This is currently set to be half-way through a campaign’s duration
  • After a campaign reaches its date for data availability it will appear here with summary information for the campaign
  • To make the view of campaigns easier to use there are a choice of 5 filters at the top that can be used to narrow the list of displayed campaigns.
    • Filters can be used individually or in combinations with each other
  • Data Dictionary button: When a user clicks this button a list of fields that are used on the current screen are listed with associated definitions
    • When the user is done reviewing definitions a second click on the dictionary icon will cause the dictionary window to close.

The Dashboard

  • Accessing detailed data for a chosen campaign is accomplished by clicking the campaign that they wish to view the performance data for.
  • There are three types of campaigns that a user can get information on:
    • Brand Awareness – measure of success is number of exposed devices for the duration of the campaign
    • Call-to-Action – measure of success is number of interactions captured during the campaignAIS_Dashboard.png
    • In-Store Visits – measure of success is the lift generated as measured by the difference in number of devices who were exposed to the campaign (heard and/or saw the ad) and physically visited a store location vs. those who were not exposed and visited a store location
  • Clicking on a row will send them into The Dial Report dashboard:

 

This example shows results for a call-to-action type campaign.

 

Based on the campaign type the upper half of the dashboard will change to present information appropriate to that type of campaign:Aloft_Dashboard.png

This example shows results for a brand awareness type campaign.

For In-Store Visit types of campaigns the upper section will be displayed to highlight lift calculations:Home_Depot_Dashboard.png

 

Regardless of campaign type the middle and lower sections remain the same.

The demographics section shows the breakdowns of gender, age ranges and ethnicity of the chosen campaign.  This data is limited to only those devices that were measured as part of the campaign.Demographics.png

 

The Performance section displays the top 4 of each category based on total exposures.Performance.png

Top Markets will show the top 4 markets based on exposed devices.  Within these categories there are color-coded rankings to show the distribution of each measured behavior.  The darker the colored block, the higher the measured metric.

In this example, Top Markets shows the Top 4 based on Exposure then identifies Detroit as having the most listens, Washington DC with the most views and Philadelphia as having the most Click Conversions.

Drilling Through to Detailed Data

Users can “drill through” to underlying details by clicking on a number (as in demographics) or colored block (as in Top DayParts or Top Formats) in either of the preceding sections.  The user will be taken to the appropriate detailed sheet as a result. 

Clicking on any demographic number leads to:Demoghraphics_-_table.png

Clicking on a Performance measurement for Top DayParts or Top Formats leads to the selected details:Dayparts.png

 

Possible Issues and Remedies

Problem: No details are showing on the dashboard

Remedies

  • If the user has hit the refresh button or used the back button their session may have become corrupted. To fix this click the tab for “Landing Page” and select the campaign from the list by clicking it and reloading the campaign.

Problem:  User cannot find a campaign that they feel they should have access to

Remedies

  • Determine when the campaign started. If the campaign is a newer campaign it may not be open for review yet.  A campaign has to be in flight for at least half of its planned life before data is made available to review.  The campaign can be found on the Pending Campaigns tab:

Pending Campaigns

Users cannot access campaign data until enough has been collected to comprise a meaningful amount to use in decision making processes.  The following summary will show the users’ campaigns (restricted to their campaigns only) that have not matured yet.  A countdown will be provided to show how many days it will be until the data can be viewed using the full reporting tool.

Note:  Internal users will have access to all campaigns regardless of their date-driven availability. Pending campaigns will be visible for internal users on both the Pending Campaigns tab and the Landing Page.  External users will see their campaigns on the Pending Campaigns tab or on the Landing Page, never on both.

 

Maps

There are multiple versions of the maps available to the user, giving them the ability to change how they see data presented, and also to categorize demographic data:

 

The MSA Map

MSA_map.png

On first entry to the MSA Map, the user will see all MSA’s as defined by The Nielsen Company and provided to NextRadio under contract.  Associated demographics will be displayed for the entire campaign.  The following actions can be performed by a user from this screen:

Change the Map Base:

  • Clicking the Map Base selection at the top right will change the background to one of the following options:
    • Show MSA’s only
    • Show Devices Only
    • Show both (Devices overlaid onto their respective MSA’s)

Select specific behaviors to view:

  • Total Interactions
  • Total Exposures
  • Total Listens
  • Total Views

The range of values displayed will vary by the selected behavior but the number of displayed plot points will not change.  For example:

 

If Total Interactions are selected the Legend will appear as:  Displayed_Range_1.png

When the view is changed to Total Exposures:  Displayed_Range_2.png

The legend will show the maximum number (darker is highest number) and change the color of the displayed plot points according to their counts.  A device with 87 exposures would appear with a dark brown dot.

 

Using maps to investigate demographics

If a user wants to explore a region or specific area of demographics there are two ways to accomplish this, based on the map layer in use. 

Option 1 (using the Devices map base)

Users can lasso the device points that are of interest:  Home_Depot_MSA_Map.png

The selected dots will appear bold and the demographics associated with each one will show below.

 

Option 2 (using the MSA map base)

Users can click on a particular MSA, or lasso multiple MSA’s.  When this is done the demographics will be displayed for those devices that were measured as part of the campaign, NOT the entire MSA.  Home_Depot_MSA_Map_2.png

 

To reset the view after making any selection on any of the maps simply click off in the ocean area.  The map will reset to its original view.

 

The Store Map

When using the store map (only valid for In-Store Visit campaign types), the initial view will display the loaded locations for the campaign’s physical stores:  Home_Depot_Store_Map.png

All other behaviors work as previously described.  This map will have a different selectable base layer than the MSA map but behaviors work the same way.  In the default view there will be no demographics shown since stores do not have that data associated with them.  To access demographic views the user will need to select the "Device” or “(All)” map base first, then lasso the points they want to explore.

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