(Chapter 1) Understanding the Toolset

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In order to be successful, it’s important to understand the tools at your disposal and their relationship to one another.

TagStation connects to your local playout system so you can manage the enhanced content associated with your on-air programming. Use TagStation to turn your Now Playing data into an enhanced product experience that is consistent across multiple technologies.  These include, but are not limited to: RDS receivers, HD Radio receivers and NextRadio-compatible devices.

NextRadio is a local radio application available for Android + iOS devices that provides a number of unique advantages to the Radio industry:
  • It improves the Radio experience
  • Usage will soon influence ratings
  • Usage provides a feedback loop for analysis

Dial Report distills the data captured by NextRadio into actionable intelligence, featuring insights into listening, listeners and their behaviors that can inform business decisions and measure growth.

The mutually beneficial relationship that exists between these tools is worth spelling out:

TagStation leverages your Now Playing data so you can create an enhanced product experience that is consistent across multiple technologies.

NextRadio pairs your broadcast audio with enhanced content to improve the Radio experience, its usage will soon impact ratings measurement.

Dial Report distills NextRadio usage into data-driven insights that inform business decisions and measure growth.

 

UP NEXT->  Chapter 2: Understanding Enhanced Content

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