(Chapter 2) Understanding Enhanced Content


“Enhanced content” has come up a number of times, so let me clarify what it is, how it works, what it looks like.

What It Is

Enhanced Content refers to the visual and/or interactive elements that accompany your on-air programming as it is consumed across various technologies and devices. 

How It Works

Think of your songs, spots, promos, recorded segments - anything that fires from your playout system - as individual events.  Now let’s call them "Now Playing” events.

TagStation receives information about your Now Playing events as they air, including the event type.

There are two types of Now Playing events:

  • Music events
  • Non-Music events

When a song airs - that’s a music event.
When a spotpromo, recorded segment airs - that’s a non-music event.

When no events are firing from your playout system, TagStation creates a third event type - the Gap event. The absence of a song, spot, promo, recorded segment, etc. airing - that’s a gap event.

How a listener experiences your enhanced content is a function of the event type, the enhanced content associated with the event and the capabilities of the receiving device upon which it is consumed.

What It Looks Like

Let's look at a music event, the song "Sorry Not Sorry" by Demi Lovato.

Here’s what it looks like in TagStation:


And here is what the enhanced experience that accompanies the audio looks like on...

RDS receiver


HD Radio receiver



NextRadio app


The Connected Dashboard



UP NEXT->  Chapter 3: The Unique Advantages of NextRadio

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