The examples from the previous chapter highlight how the Radio experience is impacted by the tech and receiving device in play: radio receivers with RDS, HD Radio receivers, NextRadio on Android + iOS devices.
This chapter focuses on NextRadio and how to capitalize on the unique advantages it offers.
The same process used to create PPM data currency is underway with NextRadio, with the goal of usage data being fully integrated into Nielsen Audio currency in 2018. Prepare yourself for a time when a connection exists between your ratings and a tangible device that you can promote.
2. NextRadio improves the Radio experience
Utilizing enhanced content from TagStation, NextRadio transforms your broadcast into the experience consumers expect.
3. NextRadio generates additional content for your users, on your behalf
NextRadio gives more than it takes, recycling the enhanced content you create in TagStation to expose users to more of what they care about, making each engagement with your station stickier.
Dynamic Cards present enhanced content in billboard-like fashion to your users.
Recently aired content is easily discovered and gains additional exposure in the station's RECENT tab:
Newsfeed is a continuously updated list of content personalized to the tastes of the user.
4. NextRadio provides a feedback loop to the station
NextRadio usage is quantifiable and specific, and becomes actionable intelligence through Dial Report. By driving engagement with your station in NextRadio you improve the insights available to you, your sales team and your advertisers.
5. Enhanced content increases listening and tune-ins to your station
Something as simple as album art, program-related information and providing the ability to interact impacts NextRadio usage in a number of positive ways. Read the case study HERE.