(Chapter 4) BASIC Content Management

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By now you should be familiar with the tools at your disposal, and the relationships between them, which means you’re ready to get into how you derive value from your Now Playing data.

This chapter covers the basics - the minimum you should do to enhance your station experience, capitalize on the unique advantages of NextRadio and set the table for quality insights in Dial Report.

Step 1: Get access to TagStation

If you don’t already have it, email support@tagstation.com to request access to the TagStation admin.  Our Customer Care team will let you know if they need additional information and hook you up.

Step 2: Configure your Settings

The Settings tab is where you define the basic information about your station to ensure it is represented accurately across receiving devices.
Time Commitment
  • Set up: ~10 minutes
  • Maintenance: None
How To
  • Go to TagStation>>Settings
  • Complete all fields in the General section
  • Complete all fields in the Content section
    • For “Replacement Content”
      • Music stations should select Station Schedule
      • Talk Stations should select Default Spot/NTR
    • For “Default Spot/NTR” fields
      • Use the headline + text you used in the General section
  • Ask your engineer to complete the Technical section

A note about Settings

“Replacement Content" as well as “Default Spot/NTR” content will be explained in more detail a bit later. You will also notice something called “Card Content” in the Settings>>Content section – ignore these for now, we’ll discuss them in Chapter 5.



Step 3: Create your Schedule

The Schedule tab is where you define your program schedule to expose your programs and talent to the audience, and enable users to more easily connect with them.  Enhanced content from your Schedule displays during gap events, and can also be set to display during non-music events, which is discussed in the next chapter.

Great schedule entries feature a custom image, title + descriptive text that reflect the program or personality, and a "basic" enhancement (a phone number + URL with configurable button text).  Consistency in your approach to creating entries will make your life easier.

At a minimum, your goal is to create Schedule entries that accurately reflect the broadcast content that airs Mon - Fri, 6a -10p.

Time Commitment
  • Set up: ~1 hour
  • Maintenance: 5 minutes per entry
How To
  • Go to TagStation>>Schedule
  • Click "+ New Event" then add your title, descriptive text and custom image
  • Select a start date/time and an end date/time, then choose how often this entry should repeat
  • Configure your basic enhancement, save your work

Notes about Schedule

If the talent/program has multiple "touch points" (twitter, blog, podcast, etc.) consider creating Schedule entries by the quarter hour vs. one entry spanning an entire shift.  Also, when creating an entry you will notice a prompt at the bottom to “Configure Cards” – ignore this for now, we’ll discuss it in Chapter 5.


Step 4: Manage your Song matches

The Songs tab is where enhanced content meets your music events. TagStation auto-matches album art, artist name, song and album title to the bulk of your songs - and in situations where it cannot, provides an easy way for you to make the appropriate match.

You may want to visit the Songs tab more frequently as TagStation processes your music library for the first time, however the the effort it takes to maintain a high song match rate should diminish over time. When in the Songs tab, focus on your unmatched songs .  Until these songs are manually matched by you, your station logo + the artist/song title received from your playout system will display on receiving devices.

Your goal is to maintain at least a 95% match rate for your songs.

Time Commitment
  • Set up: 1-2 hours
  • Maintenance: 1 hour per week or less
How To
  • Go to TagStation>>Songs
  • Remove unnecessary song records by navigating to "Batch Delete Songs" at the bottom of the page
    • Select unmatched  and auto-matched automatched.png, then 30 days or more, then click delete
  • Return to the top of the page and click unmatched songs 
    • Click a song in this list, then click "Find Match" to search for enhanced content
      • Tweak the artist name or song title in the search fields to improve your results
    • Click on the enhanced content you wish to match to the song
      • Notice that the song status changes from unmatched  to matched matched.png
  • Songs by collaborating artists can be tricky, to manually match you should:
    • Leave the main artist, but remove collaborating artist name(s) from the search fields
    • In the song search field add the name of the first collab artist after the song title
    • This approach often yields the correct enhanced content for songs with collaborating artists
  • Review auto-matched automatched.png songs without album art + search for matches that include album art
  • If necessary, Customize customize.png songs to change the artist, title, album or album art matched to it
    • This feature is handy for in-studio performances + songs with collaborating artists

A note about Song Matching

How you enter artist + song title into your local playout system can impact TagStation’s ability to provide a definitive auto-match.  Adding notes, dates, etc. to the song or artist fields will likely result in the song being unmatched.  To tip the scales in your favor, make sure you enter only the artist name and song title when you load new music into your playout system.

 

UP NEXT->  Chapter 5: ADVANCED Content Management

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