If you broadcast pre-recorded mix shows, interviews, or other long form music programs you may want to connect a common image and text to these automation events.
Assuming that these events are categorized as music events in your automation system, they will wind up in the Songs tab of TagStation. Once in the Songs tab you can use the Customize feature to add custom text (and if you'd like, a custom image) for these events.
Consider the following suggestions for managing custom images and text related to music events:
1. Re-use the same cart numbers
Re-using the same cart number for each new music mix (or a rotating group of 3 or 4 numbers) will reduce the number of events you have to customize with text/image in TagStation.
2. Keep automation entries consistent
For music events, TagStation looks at the artist field, title field and cart number to determine if it's a new event or an event that's played previously through the system. When re-using cart numbers for the purposes of delivering the appropriate custom text/image, make sure the artist field and title field are consistent with past use. Any change to either field will cause TagStation to see it as a new event, and rather than show the customized information.
3. Fix internal naming conventions with Customization
Some stations use a naming convention for on-air talent to recognize which mix or interview file to play. Keep in mind that the content in the artist and title fields will be passed on for public view in NextRadio and on HD devices. You'll want to customize these music events so you're passing along information beneficial to the listener, and not your internal naming convention as entered into automation.
By selecting a small number of cart numbers to re-use and adopting consistent naming conventions, you can customize the title, artist, album and artwork fields for these events - and all future plays of these events will pick up your customizations.
Alternate Approach #1
In your automation system, categorize your pre-recorded mix shows, interviews, long form music programs, etc. as non-music events (promos). Doing so will send these audio events to the NTR (promos) tab of TagStation, at which point you are able to create Campaigns around these events.
The benefit of this approach is that the Artist/Title naming conventions for the promo (in automation) can change as you see fit; all that needs to remain consistent is the Cart/Cut ID, which is used to create the Campaign.
So if your show happened once a week, and each week it was a different "feature artist" for example, you'd simply update the Campaign details once a week to reflect this new information.
Alternate Approach #2
Same as above - in your automation system, categorize your pre-recorded mix shows, interviews, long form music programs, etc. as non-music events (promos).
Though instead of creating a Campaign around these events, you leave them as is and create a Schedule entry for the day/time this show runs.
Next, you'd toggle your Replacement Content setting to Station Schedule. When toggling your settings as such, Schedule content is sent to receiving devices for spots/promos that are not part of a campaign.
When your show is running, TagStation will see it as a promo that's not part of a campaign, and send your Schedule content (for the show) to receiving devices.
This is the simplest of all approaches as naming conventions are irrelevant. The key is that the events are coming from automation as promos, and they are not part of a campaign.
So if your show happened once a week, and each week it was a different "feature artist" for example, you'd simply update the Schedule details once a week to reflect this new information.