- Add events for personalities & programs
- Content displays when audio events stop
- Create once, manage exceptions as needed
- Tip: Use "Duplicate" to quickly create events
- Tip: Use "Station Schedule" in Content settings
Overview & Transcript
Radio stations use Schedule to deliver enhanced content about their programs & air talent to receiving devices. Schedule content is the heart of the enhanced experience provided by a Talk station, and is equally important for Music stations. Schedule content is delivered to receiving devices when audio events stop firing from automation.
Adding an event to your Schedule works just like a virtual calendar interface - you determine the day and time of the event, the content for that event, and how often it should repeat in your calendar.
Let's get started by adding a show to our station Schedule. I'll click the "new event" button at the top of the page and the current week's schedule slides to the left to reveal the content fields for my new event. Schedule events share the same basic content you'll see throughout TagStation - a title, a description, and an optional image.
Once I've added in my basic content, I'll choose a start and end time for the on-air program. If I was creating this as a one-time on-air event, I'd want to make sure the "Repeats" box is unchecked. But in this case the show I’m adding is part of my regular programming schedule so I want to set it up as a recurring event. I'll have it repeat every weekday and I'll leave it so there is no end date for this program.
Below the scheduling section are some optional enhancements that include a website URL, a phone number and an SMS text short code.
When this schedule content is shown, I might want to drive listeners to check out a particular page on my website, include the request line, or make it easy for the listener to send a text. Once I’ve completed each of these fields, I choose which of the enhancements I'd like to make my primary call to action. The primary call to action should be the enhancement you want to highlight for your listeners. Preview the entire event by clicking the "preview" button at the bottom of the page. You should see the primary call to action you selected along with the additional enhancements behind the “more actions” button.
There's one last feature I can configure at the bottom of the page, and that's the optional Card content for NextRadio.
Cards are a great way to extend the visibility of your TagStation Campaigns. Cards added to a Schedule event are displayed on the NextRadio Now Playing screen, beneath the Schedule, event when the event is displayed.
I can add up to five cards to any Schedule event by clicking the "select" button and browsing through my available campaigns. I make my selection and a preview of the card content now appears in my card list for this event.
Once I'm satisfied with how everything looks, I click "create" to add the new event to my Schedule.
I'm now ready to fill out the rest of my Schedule.
As you're creating Schedule events, you may find that duplicating an existing event is a faster way to fill out your Schedule. To create a copy of an event and retain all of the entered content and scheduling configurations, simply click the duplicate icon for the event on the right side of the schedule.
I've now entered event creation mode with all content and scheduling pre-populated from the original event.
Here's one last note to keep in mind: TagStation can only serve one piece of content at any given time. The Schedule interface provides an indication when the time window of one scheduled event conflicts with another, as is the case here.
Click a conflicting event to enter "edit mode" and resolve conflicts by adjusting the time windows or deleting unnecessary instances. Reviewing and resolving conflicts will ensure that the appropriate content displays with your on-air broadcast.