Visual Content Increases Listening

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We recently analyzed 12 million minutes of NextRadio listening across 100 radio stations that switched from displaying only their logo to using TagStation to deliver a rich visual experience in NextRadio.  

As it turns out, something as simple as displaying album art and program-related information, along with the ability to interact with the content in real time, has a dramatic impact on listening.

Average Session Length increased by 14.3% - from 19.9 minutes to 22.7 minutes, among the stations analyzed.

For more details, see the PDF attached below.

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